From the depths of global pandemic business despair in 2020, a LEGO phoenix will rise on the southside of Brisbane at the end of this month.
BrickResales is a family-owned and operated local company buying and selling quality preloved LEGO parts. Prior to the global pandemic, the business’s success was based on regular public pop-up events held across various South-East Queensland community venues and school halls. Thousands of LEGO fanatics would queue for the chance to dig through literal LEGO tonnage to find just the right parts for their collections. Through their gold coin donation entry fee, event attendees over the years have helped BrickResales raise more than $50,000 for the RizeUp Australia charity, Scout groups, 120 Homestead and various school chaplaincy programs. This figure along proves the scope of attendance at BrickResales events.
But then COVID-19 hit.
Faced with the inability to host large-scale public gatherings (and therefore facing business ruin), BrickResales founder and director Judy Friedman did what any determined business owner would do. She pivoted. Judy quickly threw her energy into the digital space and BrickResales’ community events became online events. And through sheer determination, success followed.
Now, with an ever-growing network of supporters and customers across the country, BrickResales is doing the opposite of what many Australian businesses have had to do since the pandemic – Judy is about to open a permanent bricks-and-mortar showroom.
“You read so much about all those businesses that, unfortunately, have had to close down or go into receivership due to COVID,” Judy says. “To be opening a permanent showroom for the very first time and to do it under a blanket of COVID uncertainty sounds crazy, but our business is ready - and I’m ready.”
The 640sqm BrickResales showroom will offer an ever-changing selection of preloved LEGO parts just like the travelling events did, but there will also be brand new LEGO parts available for sale as well as inspiring LEGO displays and more. And the best part? Brisbane customers won’t need to wait for a twice-monthly BrickResales community event or an online sale – the showroom will be open five days per week, under strict COVID-19 guidelines, of course.
“LEGO is a pastime that crosses the generations - it brings people together like no other toy in history ever has,” Judy says. “With access to tonnes of quality preloved LEGO parts at a fraction of the price of new LEGO, we know that our new showroom will continue to do what our events did and what LEGO always does: brings likeminded people together – all socially distanced of course!”
You can find the BrickResales showroom at 836 Boundary Rd, Coopers Plains. It opens to the public on Friday, January 29. Bookings for visits on opening weekend (Jan 29-31) are essential. To book your visit, head to www.trybooking.com.