July 4

Which companies have used LEGO Serious Play?

Serious Play


If you’ve always wondered how LEGO Serious Play could help your business, but never quite known where to start, listen up. We’re sharing the need-to-know basics of LEGO Serious Play and revealing the top 10 world-leading companies that have reaped its benefits.

LEGO Serious Play was developed by academics Johan Roos and Bart Victor in the mid-90s. Originally, it was designed as a tool for managers to explore their views on business. However, it wasn’t long before LEGO Seriously Play was officially integrated by The LEGO Group.

Since then, LEGO Serious Play has transformed. Nowadays, it is used the world over by certified LEGO Serious Play Facilitators to create experiential processes. These facilitators use the LEGO bricks we know and love in guided workshops of all kinds, to achieve a variety of different results for businesses.

LEGO Serious Play is particularly popular for its ability to promote dialogue, encourage reflection and develop problem-solving skills, imagination, and critical thinking.

It’s so trusted that it has been used by some of the world’s biggest companies for strategy development, stakeholder consultation and team building.

Dr Kate Raynes-Goldie, the founder of SUPERCONNECT (a methodology based on LEGO Serious Play), has personally seen the benefits of LEGO Serious Play while working with large companies.

“I can deliver play-based facilitation, engagement and consultation that not only gets serious results, but is also seriously fun,” says Kate. “It helps that almost everybody has some experience with LEGO – whether while growing up or with their own kids – so it is easy to get people into a place of play where curiosity flourishes and new ideas can easily be born.”

Here are the top 10 companies that have used LEGO Serious Play methodologies with their staff:

  1. IKEA
  2. Virgin Atlantic
  3. Samsung
  4. Nokia
  5. Microsoft
  6. Commonwealth Bank of Australia
  7. Mozilla
  8. Bankwest
  9. Hitachi Electronics Services
  10. Tupperware

It begs the question: how can you introduce the powers of Corporate LEGO Play to your business? We provide custom corporate LEGO play kits for business and events of all sizes.

Simply send us an email at support@brickresales.com.au letting us know the proposed date of your event, the number of delegates and your location.

Or, if you’d like to learn more about LEGO Serious Play and BrickResales, head to www.brickresales.com.au/pages/corporate-lego-play.


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