Corporate LEGO Serious Play

Picture this: You walk into your work event, sit down at a table and find… a pile of LEGO parts. You quickly realise this is no ordinary work event.

The event’s facilitator asks you to build how you’re feeling that morning. There’s a pause, but before long your colleagues are busily putting together the LEGO pieces in weird and wonderful ways. Has everyone always been this creative?!

When you’re finished building, you take turns explaining your builds to the other people in your group. It’s the perfect ice breaker activity, leading into a fun LEGO Serious Play session where you collectively use LEGO parts to explore concepts and work through different problems.

When the event finishes a few hours later (time really does fly when you’re having fun!) you realise you now know your colleagues better than you ever did before. And you get some LEGO parts to take home. Best. Workday. Ever.

What is LEGO serious play?

LEGO Serious Play was developed by academics Johan Roos and Bart Victor in the mid-90s and was integrated by The LEGO Group soon after.

First established as a tool for managers to describe, create and challenge their views on business, LEGO Serious Play has since transformed into an experiential process for use in guided workshops of all kinds—rooted in extensive research from various fields, including business, organisational development, psychology, and learning. It's popular for its ability to promote dialogue, encourage reflection and develop problem-solving skills, imagination, creative thinking, and critical thinking.

So trusted is the LEGO Serious Play method that it has been used by global corporations like IKEA, Virgin and Samsung for strategy development, stakeholder consultation and team building. How can you introduce the powers of LEGO Serious Play to your business?

Custom LEGO Serious Play Table/Group Kit (for 5-10 participants)

Our custom LEGO Serious Play Table/Group Package has all your key elements and a great mix of extra parts in each kit for your next LSP event! Each kit is a little different to the next, made from our terrific quality preloved, cleaned and sanitised LEGO parts. All assisting our circular economy! These kits are designed for groups at a table of 5-10 participants in a facilitated LSP session.  

Custom LEGO Sets for Business x 10 Kits

Here is your pack of 10 of our custom LEGO Serious Play Windows Explorer Kits, including all your key elements and a great mix of extra parts in each kit for your next LSP event! Each kit is a little different to the next, made from our terrific quality preloved, cleaned and sanitised LEGO parts, and packed in our special recycled, reusable bags, all assisting our circular economy! These kits are designed for individual use as part of a beginner’s group LSP session.  

Serious play kits

BrickResales: Partners in play

Corporate LEGO play offers an effective way for businesses to supercharge their team, boost morale and welcome new staff – be it in person or virtually – all using the magic and familiarity of LEGO bricks. The process transforms traditional meetings into engaging sessions where participants build and express complex ideas through storytelling and metaphors. It is the ultimate addition to your next event or conference.

The LEGO Serious Play methodology revolves around core beliefs that effective leadership and organisation involve acknowledging that leaders don't have all the answers, and that success comes from harnessing the collective wisdom within a group.

The core process of the LSP method starts with a certified facilitator posing a question. Participants then use LEGO bricks to create 3D models that represent an idea or response to the posed question.

Following the construction phase, participants will share their created models with the group. Sharing these metaphorical models enables knowledge exchange, exploration of diverse perspectives, and collaborative problem-solving. The process concludes with a reflection on the constructed models and shared stories.

By encouraging more participation and tapping into the untapped knowledge within teams, LEGO Serious Play aims to create a more sustainable business environment.

To gain more insights into the method's scientific foundations, the Associate of the Association of Master Trainers recommends reading "Building a Better Business using the LEGO Serious Play method," which explores the principles that make the method effective.

Do you have a recreational or decompression area in your office? Stock up on LEGO bricks with our bulk bag of preloved parts and pieces or breathe new life to your office's old LEGO collection with new finds from our online shop, where the best LEGO sales happen!

Judy and the BrickResales team proudly provide upcycled LEGO parts for custom kits, suitable for business and events of all sizes. Simply send us an email at letting us know the proposed date of your event, the number of delegates and your location.

We can’t wait to connect with you.