What is LEGO Serious Play?
LEGO Serious Play (LSP) is an innovative, research-backed methodology developed by academics Johan Roos and Bart Victor, later integrated by The LEGO Group. Initially created as a strategic tool for business leaders, it's now widely embraced globally for enhancing team communication, solving complex challenges, and unlocking creativity through hands-on building exercises.
Companies such as IKEA, Virgin, and Samsung have successfully utilised LEGO Serious Play to drive strategic insights, stakeholder alignment, and team cohesion.
Benefits of LEGO Serious Play Workshops
- Enhanced Creativity & Innovation: Encourages participants to think outside the box.
- Improved Team Dynamics: Breaks down communication barriers and fosters stronger team relationships.
- Deeper Engagement: Provides a unique, interactive experience to ensure active participation.
- Effective Problem-Solving: Helps teams visualise and collaboratively solve complex issues.
- Stress Reduction & Enjoyment: Turns conventional meetings into enjoyable, meaningful sessions.
How LEGO Serious Play Workshops Work
A certified facilitator guides participants through structured exercises using LEGO bricks:
- Building Phase: Participants individually construct models responding to a specific prompt or question.
- Sharing Phase: Participants present their creations, sparking discussion and deeper understanding of different perspectives.
- Reflection Phase: Teams reflect collectively on insights and solutions surfaced during the workshop.
Participants often find the experience enlightening, enjoyable, and impactful—leaving sessions with newfound clarity, stronger connections, and LEGO keepsakes to remind them of the experience.
Custom LEGO Serious Play Kits for Businesses
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Custom Table/Group Kit
Buy kit nowPerfect for workshops, team sessions or conferences.
This custom LEGO Serious Play kit is designed for 5–10 participants seated together at a table. Each pack contains a thoughtfully curated mix of high-quality, pre-loved LEGO parts—cleaned, sanitised and full of variety.
- Ideal for in-person, facilitator-led sessions
- Every kit is unique, with diverse colours and parts
- Promotes collaboration, storytelling and creative thinking
- Supports the circular economy through reuse
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Windows Explorer Kit (Individual Starter Kits - Pack of 10)
Buy the 10-pack nowGreat for virtual or beginner workshops.
Get a bundle of 10 individual LEGO Serious Play kits—ideal for sessions where each participant needs their own materials. These packs include essential elements and fun extras to spark imagination and storytelling.
- 10 individual kits in reusable eco-friendly bags
- Ideal for remote sessions or large-scale workshops
- Tailored for creativity, problem-solving and play
- Built from top-quality, pre-loved LEGO bricks
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LSP Serious Play Starter Kit (219-Piece Version)
Buy the Pack nowThis LSP set is 100% complete and in immaculate condition, as pictured. No box or instructions
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LEGO® Serious Play Duck Challenge Kit x 10 individual (10 participants)
Buy the Pack nowHere is your pack of 10 of our LEGO Serious Play Duck Challenge Kits, all individually bagged for your next event
Why Choose BrickResales?
BrickResales helps organisations of all sizes integrate LEGO Serious Play into their team-building initiatives, meetings, or conferences, turning routine sessions into extraordinary team experiences.
- Customisable Kits: Tailored to your specific event and team requirements.
- Sustainable Choice: Utilising pre-loved, sanitised LEGO supports sustainable practices and circular economy initiatives.
- Easy Ordering: Quick and simple process—contact us directly to arrange your kits.
To get started, email Judy at support@brickresales.com.au with your event details, number of participants, and location.
Visit our online store for bulk LEGO supplies or visit our Coopers Plains showroom for the best LEGO deals.